Branding

For our second assignment, I knew I had to create something much stronger than my postcard. I originally started with a similar image. I really liked my first idea, but needed a new way to execute it. I began to play around with different images and finding more "playful", or "soft" images. The two images below were in my first stage of this assignment.

After I created these two templates it was still not accomplishing what I wanted. I realized what I wanted was something more natural, even more unexpected. I am selling blush, so I wanted to tell a story, focus on why women wear blush and why people blush in general. The next image was my next move going away from my first idea - getting out of a rut. 

This image was a step in the right direction, but still not exactly what I wanted. MY influence for my advertisement was benefit cosmetics, which definately always has a fun and unexpected touch to their products and ads. I started trying crazy images, like a 70 year old woman in black and white and then the blush on her cheek. The image below is my final product. I am very happy with it, and I would say I am 90% to my final goal of where I am taking my product. I created a composition which was playful and told a story. It lets the audience take what they want from the ad.