Product Display thoughts and ideas

I am struggling as to which direction to go with this project. I still want to stay true to the Benefit brand, but a lot of their displays are very simple. Their boutiques and stands in department stores are all very similar, and can be recognized by any customer. For the most part, the actual display, or holder, for the make up is very simple. I think my challenge here is to find a way to incorporate the style of the store in this display. I want consumers to look at it and think Benefit, so it could be sitting in Sephora and people would know right away it is Benefit Cosmetics. Below are some images of benefits makeup bars and boutiques.

Final Product

The final is finally done, and I am very happy with it. Over the process of this assignment I found myself focusing most on the graphics. I wanted to stay true to Benefit cosmetics (who my products was designed for) but also make sure I was happy with the end result. I think the colors work well together and the graphics are simple yet very apparent. The words and the photograph were so important to me that I could not get rid of either of them for my final, so I am happy I found a resolution for my dilemma and created something I am happy with. Below are images of my final from different angles.

I will say, if I had to do this again I would spend more time developing the closure of the compact case. I had always intended on using a magnet to close it, but did not spend enough time experimenting with it. I had a plan of wrapping one layer of magnet underneath the cardboard around the blush and another strip of magnet bordering the mirror. When I went to create it the magnet did not work...they were not strong enough to go through the chip board. I then decided to just let the magnet show and put a little square on each side of the compact. I know it is not as asthetically pleasing, and I know the magnet still does not work, so again, if I were to create another version of my model I would get it to stay perfectly closed.

Almost there!

Things are moving along very well with my packing, I am definitely coming to a concrete idea I think I will be very happy with. I am trying many different models, playing around with colors, layouts and text. The shape of the image is set, so now it is all about the graphics. Below are images of my latest sketch models. The pink and blue model is closest to my final product. I want the graphics to be simple yet playful. It will get the idea across with out being super overwhelming.