Project 5: Kiosk Final

Working in a group has taught me a lot. The one thing I really enjoyed with this project, although in the end I think may have hindered us was the amount of ideas that bounced around. Because there were three of us, we were all able to think of something the last person wasn't. This was helpful, but also hindered us. It was helpful because of I came up with an idea, Lynn was able to see that it was not feasible, when maybe I thought it was. I think it hindered us because we did end up going through a lot of ideas, which made it hard for us to decide on one.

In the end we ended up with a concrete concept. Our concept was tree-tops. Our product, an all natural nail polish, led us in the direction of having an organic space. We wanted the customer to feel as if they were in the middle of the trees, feeling and seeing that fresh air, and the beautiful light that makes its way through the branches. We chose oranges and yellows to color the inside of our space because it was natural. They are calming color that invites on it to the space. The white on the outside and the center display gives it the birch wood tree feel we were going for all along.

The image to the right shows an interior view of the space. The brown ledges on the trees would be shelves for the nail polish.
Our next step was to focus on the packaging. after doing a lot of process work on packaging, we decided it did not make sense to singaly package just one nail polish. Instead, we decided to design the end result of ones shopping experience. I designed a bag that customers could put their purchased nail polish in and take it home with them. the bag could be reused then for something else.

The last part of our project was the display system. We ended up with a center display, which was a floor to ceiling tree. We chose the white to have it stick out from the rest of the space. The tree has four "leafs" allowing for traffic to flow around it. The cash register would also sit on this display, allowing the employee to interact with customers.

Project 5: packaging section

We are currently reworking our space and I am focusing on the product to have it better correlate with our concept and space. Below is a couple ideas I have so far for our packaging. We want it to feel light and airy, and visibly noticeable it is part of the space.

Project 5: Kiosk

For this final project, which is a group project, my group and I have decided to use nail polish as our product. We want to create a space that is welcoming, and pulls the customers in. We are using an eco-friendly nail polish that is non toxic. We want to use the idea of "green" and how the space can correlate with the product. We have a lot of ideas for the interior: we want a nail service station, an area to display the product and a counter for the cash register. We want to use a lot of wood with natural light.

We are struggling to come up with a concept. At the moment we are exploring something with tree tops, air, movement and hight. We need to find a way to incorporate this in a concept, and a way to sell the product to women.

Final Display Product

My display is finally done, and seeing the progression of my model has made me feel very good about it.

My display started as a table top display and turned in to a free standing one. It started being only accessible from one side, and now accessible from two. I chose the hot pink color because I wanted it to really relate to my package and the product. I also knew that it would stand out much more in  store if it were a color, instead of white or black.

I am very happy with my display, with a few minor hick-ups, as expected with any project. This project is one of the first I have really seen my sketches and sketch models change my final. I feel this project, more than any, has gone through many many transformations, which has lead it be be a very successful project.

Sketch Models

I have decided on my display. The display will almost mimic the shape of my packaging. the bottom, where the makeup will sit will have a whole in it in which products can be taken out of to purchase. The top flap will be the mirror so customers can try the sample, but the mirror will not actually function as a cover, it will be stationary. I have been playing a lot with the shape of the display, going from something very rigid and concrete to something much more organic. As seen in the images below, I first started with 4 different ideas, and made them as different as I could. I  then narrowed it down, realizing I wanted the mirror to have more curves to it, almost a rococo influence.

Rococo has definitely been my influence from here on out, realizing it was organic and fluid, and also feminine. The next image is of mirror ideas I had. I want the final mirror to be curved, but no over the top.

The third step I took was looking at colors and ways of putting the product on the display. I decided I did not want the flap above the hole anymore. Instead, now the testers will be on the flat surface in front and then the products one can take to purchase will sit in the whole in back.

At this point, I want my display to be table top, but that could potentially change. The mirror will sit on the back of the bottom case and act as a vanity.

Display Sketches

At this point I still can not decide which way I want to go for this project. I know I want it to be very feminine and flirtatious, but I don't want it to look like it belongs in a little girls room. I feel this project is my chance to really show the idea of fluid lines and playfulness that came through on the packaging. I don't know if I want my display to be colored or plain. The upside of having it a natural color is that the product will pop, but what if the product is too small, will a costumer be intrigued by it and want to go up to the display? That is why I think I may be leaning towards a color, if you saw a large blue or pink display you would be more likely to go up to it, because it is more flashy. Below are some sketches from my sketch book I have made so far. My next step will be to come up with a concrete idea and move in to building sketch models.

Product Display thoughts and ideas

I am struggling as to which direction to go with this project. I still want to stay true to the Benefit brand, but a lot of their displays are very simple. Their boutiques and stands in department stores are all very similar, and can be recognized by any customer. For the most part, the actual display, or holder, for the make up is very simple. I think my challenge here is to find a way to incorporate the style of the store in this display. I want consumers to look at it and think Benefit, so it could be sitting in Sephora and people would know right away it is Benefit Cosmetics. Below are some images of benefits makeup bars and boutiques.